According to the Euromonitor International ranking “Most Popular Tourist Destinations of 2024,” Antalya has been listed among the cities with the most international tourists, welcoming 19.3 million visitors worldwide.
Recognized as the tourism capital of Turkey, this city continues to attract attention with its natural beauty, rich historical heritage, and modern infrastructure.
However, Antalya’s growing popularity is not only due to its natural and cultural attractions.
In recent years, the city has followed a strategy of integrated tourism growth through active investments and infrastructure projects. The development of luxury residential complexes, new tourist facilities, and government-backed infrastructure projects makes Antalya an attractive destination for tourism, living, and investment.
Antalya has long been a favorite vacation spot for tourists from Europe and the Middle East. However, 2024 data indicates that the city is strengthening its position in markets such as East Asia, North America, and Russia. The key factors behind this growth include:
Diversification of Tourism:
Beyond traditional beach vacations, cultural, medical, and sports tourism are rapidly developing. Investments in golf resorts, thermal hotels, and medical tourism transform Antalya into a multifaceted tourism hub.
Real Estate Investments:
Antalya is now popular not only among tourists but also among investors and property buyers. Over the past five years, the number of properties purchased by foreign investors has increased by 75%, reinforcing the city’s status not only as a resort destination but also as a comfortable place to live.
Infrastructure and Transportation Development:
Airport expansion, the construction of high-speed railway lines, and improvements in urban transportation are making Antalya even more accessible, further increasing its importance within the global tourism network.
The rapid growth of tourism has led to a significant increase in housing demand.
Antalya is no longer just a seasonal tourist destination but is transforming into a city for year-round living. This is especially driven by the construction of luxury residential complexes and modern urban districts.
One of the key projects shaping Antalya’s new identity is Desire Antalya. In the rapidly growing real estate market, modern and eco-friendly projects are in high demand.
According to experts, Antalya’s rise in global tourism is not just a temporary trend.
Forecasts for 2025 and beyond suggest that the city will attract even more tourists each year. One of the main reasons for this is the development of residential projects and urbanization plans, which are helping to turn tourism into a year-round industry.
This means that Antalya is no longer just a resort destination but is becoming an international hub for living and investment. If this trend continues, the city could enter the top 5 tourist destinations in the world.
